Hidden Earth

Hidden Earth is a packaging design project developed for a vegan, sustainability-focused skincare brand. The work centered on creating a refined visual identity that reflects the brand's commitment to clean ingredients, environmental responsibility, and modern skincare. I designed a new wordmark, an alternate mark for social media and digital applications, and a flexible color system intended to support future packaging and product expansion.

The packaging collection includes face cream, eye cream, retinol gel, SPF moisturizer, and spot treatment, all unified through a cohesive visual language. Each piece was designed to balance contemporary aesthetics with clarity and functionality, creating an elevated brand experience across every touchpoint. The result is a packaging system that feels approachable, polished, and aligned with Hidden Earth’s values.