Fields Fest 2027

The Fields Fest branding project is a music festival experience thoughtfully designed for a 65+ audience. It explores a comprehensive, strategy-driven identity that blends contemporary visual sensibilities with the nostalgic character of 1970s–80s poster design, creating a brand that feels both familiar and distinctly modern.

The identity system includes a distinctive wordmark, customized typography, and a cohesive visual language supported by a curated color palette and branded applications. Central to the system is an original songbird icon, inspired by Fleetwood Mac’s “Songbird,” developed by integrating typographic elements from the wordmark to ensure visual harmony and conceptual depth.
Each element was crafted to work as part of a unified brand experience, balancing emotional resonance with clarity and adaptability across deliverables.